In studio with Olympian and X-Games athlete, with Adidas Terrex.

Shooting Domi Ohaco at The Pachamama Studio

This year we had the pleasure of hosting freestyle skier and mountain biker Domi Ohaco at The Pachamama Studio in Vancouver, BC. Together with Adidas Terrex, we’re crafting dreamlike visuals for our upcoming short film, When I Grow Up, a poetic glimpse into the spirit and evolution of Domi’s journey as an athlete.

With DP Viktor Wallmark behind the camera and me, Cristobal, experimenting with projections, we transformed our cyclorama wall into a canvas of memories and motion. The imagery, layered with clips from Domi’s career, created surreal, emotional sequences that will find their way into the film, teasing a story that blends ambition, creativity, and the call of the mountains.

What we captured felt intimate yet powerful, a moment suspended between the athlete Domi is today and the dreams that continue to shape her path.

Stay tuned for the release of the short film in December later this year.

But storytelling doesn’t stop with the first impression. In fact, that’s just the beginning. Brands that understand the long-term value of storytelling build deeper, ongoing connections with their audiences. By evolving their narrative and responding to customer feedback, they create a living story — one that grows and adapts just like their audience does.

The best stories make people feel seen, understood, and inspired. They leave a mark not because they are loud, but because they are meaningful. This is the essence of modern branding, and it’s what sets extraordinary brands apart from the rest.

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