WORDS

WORDS

Cristóbal Ruiz

Cristóbal Ruiz

pHOTOS

pHOTOS

Cristóbal Ruiz

Cristóbal Ruiz

dATE

dATE

15th August 2024

15th August 2024

Internet from Space, for humans in the Arctic

Into the Arctic

Our journey took us deep into the Arctic, following Dinos, an avid hunter, and Syzula, a dogsledder, as they navigated life on the sea ice. With ski-doos, sled dogs, and cameras in tow, we captured slices of their lives — the rhythms of hunting, sledding, and surviving in one of the harshest climates on Earth.

“Internet from space, for humans in the Arctic.” — the Starlink story in action.

The Challenges

Filming in Iqaluit wasn’t just about the stunning landscapes; it was a logistical and environmental challenge.

  • Extreme cold — cameras, drones, and crew had to be carefully managed to keep equipment working and people safe.

  • Sea ice navigation — moving across shifting, unpredictable ice required constant vigilance.

  • Sled dogs & crew coordination — balancing animal welfare, camera angles, and travel schedules demanded precision and flexibility.

  • Safety, warmth, and sustenance — keeping a motivated, energized crew in Arctic conditions is no small feat.

  • Every moment required planning and adaptability. Yet, the raw beauty and human stories made it all worthwhile.

Capturing the Story

The goal was clear: document how Starlink is helping Inuit communities stay connected. Through the lens, we showed how Dinos and Syzula rely on Starlink to communicate, work, and stay safe — all while living a life that’s both ancient and modern.

We used a mix of ground-based shots, sled-mounted cameras, and aerial drone footage to capture the scale of the ice, the intimacy of daily routines, and the power of connectivity in the Arctic.

Behind the Scenes
  • Early mornings began with frost-covered gear and steaming cups of coffee.

  • Every sled ride was a choreography of dogs, snow, ice, and cameras.

  • The crew shared moments around small fires, celebrating shots captured, and the resilience of the people and the landscape.

“Starlink has changed our lives out on the land. Just hook it up, and it works.” — Syzula

The Result

In three short days, we created more than a human portrait, we captured a bridge between tradition and technology, a slice of resilience, connection, and innovation. Starlink’s mission to bring the internet to the most remote corners of the world became tangible through the lives of Dinos, Syzula, and the Arctic community.

The project reminded us why we travel, endure extreme conditions, and tell stories: to show how technology and human spirit intersect in unexpected, beautiful ways.

But storytelling doesn’t stop with the first impression. In fact, that’s just the beginning. Brands that understand the long-term value of storytelling build deeper, ongoing connections with their audiences. By evolving their narrative and responding to customer feedback, they create a living story — one that grows and adapts just like their audience does.

The best stories make people feel seen, understood, and inspired. They leave a mark not because they are loud, but because they are meaningful. This is the essence of modern branding, and it’s what sets extraordinary brands apart from the rest.

See the results here.

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