01
Ardbeg - You Can't Untaste It
Client
Client
Ardbeg
Ardbeg
Type
Type
Commercial
Commercial
,
,
Commercial
Commercial
Year
Year
2025
2025
About
About
Islay, Scotland: Wild, wind-carved, and whisky-soaked. When Ardbeg asked us to capture its spirit, the island became our co-author. Fog grounded flights, forcing half the crew to find midnight beds and cross by powerboat at dawn. With Hot Icarus and Bright Signals, we set out not to sell whisky, but to film its essence — smoke, salt, fire, myth. Locals became our cast; the island our stage. What emerged was a cinematic love letter to Islay and Ardbeg.
Islay, Scotland: Wild, wind-carved, and whisky-soaked. When Ardbeg asked us to capture its spirit, the island became our co-author. Fog grounded flights, forcing half the crew to find midnight beds and cross by powerboat at dawn. With Hot Icarus and Bright Signals, we set out not to sell whisky, but to film its essence — smoke, salt, fire, myth. Locals became our cast; the island our stage. What emerged was a cinematic love letter to Islay and Ardbeg.
Credits
Wij Travers & Giles Rozier
Directors
Thomas Silcock
EP
Helena Collado
Producer
Bright Signals
Agency
Quote
Partnering with Pachamama was an amazing experience. As Global Senior Brand Manager at Ardbeg, we enlisted their help on three short films for our You Can’t Untaste It platform, and they exceeded every expectation. They took our early concept and elevated it into something richer and more dynamic whilst staying laser focused on communicating our brand DNA. We needed a partner who could truly capture the magic of Islay and the spirit of Ardbeg, and Pachamama delivered that and more. Tom and the team were brilliant to work with - collaborative, patient and endlessly enthusiastic. Nothing was ever too much trouble, and their ability to bring clarity, creativity, and energy to the process made a huge difference. The filming techniques they brought to the table were some of the most impressive I’ve seen and the final output was exactly what we’d hoped for.
Cam Matthews, Senior Manager, Sports Marketing — Lululemon. Former Marketing Lead — LVMH & Red Bull
Credits
Wij Travers & Giles Rozier
Directors
Thomas Silcock
EP
Helena Collado
Producer
Bright Signals
Agency
Quote
Partnering with Pachamama was an amazing experience. As Global Senior Brand Manager at Ardbeg, we enlisted their help on three short films for our You Can’t Untaste It platform, and they exceeded every expectation. They took our early concept and elevated it into something richer and more dynamic whilst staying laser focused on communicating our brand DNA. We needed a partner who could truly capture the magic of Islay and the spirit of Ardbeg, and Pachamama delivered that and more. Tom and the team were brilliant to work with - collaborative, patient and endlessly enthusiastic. Nothing was ever too much trouble, and their ability to bring clarity, creativity, and energy to the process made a huge difference. The filming techniques they brought to the table were some of the most impressive I’ve seen and the final output was exactly what we’d hoped for.
Cam Matthews, Senior Manager, Sports Marketing — Lululemon. Former Marketing Lead — LVMH & Red Bull
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Ardbeg - You Can't Untaste It
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