We partnered with Junk Drawer and La Colombe to produce a stills campaign in Ethiopia, tracing Coffee I back to its birthplace. Despite power cuts, tough terrain, and shifting logistics, collaboration turned every challenge into strength. Pachamama grounded the production, keeping things organized and spirits high. By the end, the team hit its stride as Nora and Danielle’s passion drove the story, Brett captured stunning imagery, and Zab and his crew made the impossible look easy. The result was an authentic, human portrait of Ethiopia and the people who keep coffee’s heritage alive.